Assalamu alaikum wa rahmatullah,
I pray this finds you in the best of health and spirits.
Yes, it is halal to sell make up, because it has halal primary uses. Then, if someone chooses to use it in an impermissible way, this is their moral choice and one is not held responsible for it. [ Ibn Abidin, Radd al-Muhtar; Abu'l Haajj, Risala fi'l I`ana `ala'l Haram; Mufti Muhammad Shafi`, Khulasat al-Kalam]